Answer the following questions for this case: 1. Given the existing competition (Dogwood Caf, Expresso News, and Higher Grounds) and the relatively more recent competition (Starbucks), how might Davis effectively differentiate his brand? 2. How can Davis position his brand? 3. How can Davis build equity for his brand to withstand the burgeoning competition? 4, How can Davis create intense and active loyalty relationships with his customers? 5. Assume that the product offered by Local Lion includes everything that Davis sells under the one roof of Local Lion. Based on this assumption, discuss (1) the different levels of the product, and (2) the likely classification of the product (whether convenience, shopping, specialty, or unsought) along with the relevant marketing considerations