Answer the following questions from "The Super Bowl Storytelling" Case Guidelines 

a) What are the storytelling devices being used by Super Bowl advertisers in their brand stories? Which is more or less effective, and why? 

b) Which archetypal characters and/or plots do you observe? How well do these archetypes represent their respective brands? Why? 

c) Compare and contrast ads that use rational vs. emotional appeals. Under which conditions is one more effective than the other? 

d) Which ads do you predict will generate the most consumer buzz? Why?

 e) Which ads do you predict will sell the most product? The least? Why? 

f) Which advertisers are getting their money's worth from their Super Bowl ad? What metrics would you want to see to make your decision?

Answer rating: 100% (QA)

a Super Bowl advertisers often use storytelling devices like humor nostalgia and emotional narrative... View the full answer