Question: . Answer the following questions in the space provided using the case to illustrate the concept. ( 1 5 pts . ) a . Describe

. Answer the following questions in the space provided using the case to illustrate the concept.
(15 pts.)
a. Describe what perceived control means in the service encounter at Amys Ice Cream.
b. Explain the analogy between the Huff retail location model and the theory of gravity
using Athol Furniture as an example.
c. Explain how the 100 Yen Sushi House achieves an overall cost leadership strategy.

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