Answer the following questions, using knowledge from the course, to demonstrate your overall understanding of key course themes and content. Please frame your answers as full-sentence paragraphs, and use citations where necessary. (15 total marks)

1. Describe the legal, cultural, and economic factors that must be addressed to market anyproduct internationally; (5 marks)
2. Determine the importance of understanding consumer differences when marketingglobally; (2 marks)
3. Which modifications are made to goods and services to adapt to the cultures ofother countries? Provide examples. (3 marks)
4. Explain why some companies are much more capable of achieving internationalbusiness success than others are? (3 marks)
5. Explain the factors that motivate companies to engage in international business. (2 marks)