[Answer the given questions under each part]

PART 1: Setting up a Brick and Mortar Store: [06 Marks]

NO PLAGIARISM PLEASE

1-Decide any exclusive store you wish to start.

2-State your target customers?

3- Explain the breadth and length of merchandise you will offer to your customers.

4-Store Location - Where will you plan to locate your store(s)? Give Reason

5-What retail image you wish to create through your store atmosphere? How will you plan

(i) Store Exterior -

6- Storefront / Signage

7- Marquee (a large tent used for social or commercial functions)

8-Entrances, Parking area / Display windows etc.

(ii) Store interior

9-Store layout you wish to choose (with reasons)

10- Lighting / Fixtures (furniture or equipment)

11- Flooring / Merchandise

12-Personnel / Number and locations of cash counters

13-Temperature / Width of passages (corridor)

14- Scents, sound / Self service

15-Cleanliness / Technology/automation