Question: Answer the question 1 or 2 (10 marks) (L01) Question 1: The strategic planning process for international business requires different types of market and competitive

Answer the question 1 or 2 (10 marks) (L01) Question 1: The strategic planning process for international business requires different types of market and competitive analysis, discuss why the assessment of the market and competition are critical as early as possible in developing an international strategic plan. OR F Ti Question 2: Business managers who are thinking of expanding abroad have many choices to go international, Illustrate the various modes and strategies of international entry and expansion. Discuss the attribute of each strategy. 7 " 1 Answer here ONLY one question (if you answer both marks will be deducted)

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