ANSWER THE QUESTION BASED ON THE ARTICLE ABOVE:

1) Background of the Company

a. Introduction of the company

b. Company's vision, mission and values

c. Industry Products / services offered

d. Business uniqueness

e. Competitors / Substitutes

2) Segmentation, Targeting & Positioning Strategy

a. Bases of Segmentation

b. Targeting Strategy

c. Positioning Perceptual Map

3) Marketing Environmental Analysis

a. PESTLE Analysis

b. Porter Five Forces Model

c. SWOT Analysis

MARKET First introduced in 1992, AKEMI is a trusted home furnishing and accessories brand that strives to create special moments of togetherness in every family, through offering an extensive array of bedding, bedding accessories and bath essentials. Be it pillows, bolsters, quilts or towels; these little offerings lives; subtly capturing joy behind everyday moments. After all, AKEMI was there when you held your newborn; when you slept soundly into the night; when you enjoyed those quiet times with your loved ones and when you found your way back home. At AKEMI, they embrace the importance of established the brand across five countries By offering high quality, innovative and recggnise the brand. There is also a whopping in Southeast Asia since 1992, which include trending design bedding products that meet increase of 26% in brand awareness compared Malaysia, Singapore, Thailand, Vietnam and the customers' changing needs and demands, to the statistics in 2019. Malaysia, Singapore, Thailand, Vietnam and the customers' changing needs and demands, to the statistics in 2019. Cambodia with over 200 counters in major AKEMI continues to be relevant in the market. AKEMI is the first, and sole, official brand retailing stores