answer the question based on the link I provide below: https://www.sciencedirect.com/science/article/pii/S0959652620301700 Q1) Explain the research methodology done,
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Question:
answer the question based on the link I provide below:
https://www.sciencedirect.com/science/article/pii/S0959652620301700
Q1)
Explain the research methodology done, in terms of:
a. Unit of analysis: Who are the respondents, and where and when was the data collected?
b. Sampling technique.
c. Sample size.
d. Statistical analysis used.
Q2)
Explain the findings and results of the research.
Q3)
Recommend THREE (3) marketing strategies for the marketers, and other stakeholders based on the result of the study, to influence customers' decision-making process.
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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