Question: answer the question based on the link I provide below: https://www.sciencedirect.com/science/article/pii/S0959652620301700 Q1) Explain the research methodology done, in terms of: a. Unit of analysis: Who

answer the question based on the link I provide below:


https://www.sciencedirect.com/science/article/pii/S0959652620301700


Q1)

Explain the research methodology done, in terms of:

a. Unit of analysis: Who are the respondents, and where and when was the data collected?

b. Sampling technique.

c. Sample size.

d. Statistical analysis used.


Q2)

Explain the findings and results of the research.


Q3)


Recommend THREE (3) marketing strategies for the marketers, and other stakeholders based on the result of the study, to influence customers' decision-making process.



Step by Step Solution

3.45 Rating (164 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

SOLUTION Q1 a Unit of analysis The unit of analysis in this systematic review is the collection of 46 scientific journal articles related to consumer ... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!