Question: Answer the question by June 24 for a instant thumbs up Find one example for each of the different types of advertising (pioneering, competitive, reminder).

Answer the question by June 24 for a instant thumbs up

Find one example for each of the different types of advertising (pioneering, competitive, reminder). Explain why you think they fall within these specific categories. In your example for the competitive ad, is the ad "comparative" or not? Similarly, is the reminder ad "reinforcing" anything? For each of your examples, what kind of appeal does it use (rational v. emotional; for the latter, also mention the specific emotional appeal)? Do you think the appeal fits with the product and target audience characteristics?

For the brand APPLE . Identify and explain the elements of its promotional mix. Do you think all the elements are integrated, resulting in an "IMC" campaign, or do you think the messages from various sources are inconsistent?

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