Answer the questions based on the case. Alia is a salesperson in an electronics company. At a recent trade exhibition, she met a supplier that was willing to supply her company with a product on an exclusive basis (i.e., available to her company only) that could offer in the business marketplace. The product in question has already been successfully developed and tested and yet is not being sold on the market. Alia knows from speaking to the customers that there is demand for such a product and it would plug a gap in her companys product portfolio and give the company a significant competitive advantage. Then, Alia approach the product management division with all her idea, and, to her surprise, they are very unenthusiastic and reject the idea, stating We always develop our products in-house in this department it would cost the company far too much to set up the processes to buy in a product from outside.

Questions. 1. What Alia can do to argue or persuade the product management division to ensure her idea is adopted? Elaborate. 2. Advise Alia on how to recognize the opportunities in business to enhance the competitive advantages for the company.