Answer the questions based on the case.

Alia is a salesperson in an electronics company. At a recent trade exhibition, she met a

supplier that was willing to supply her company with a product on an exclusive basis (i.e.,

available to her company only) that could offer in the business marketplace. The product in

question has already been successfully developed and tested and yet is not being sold on

the market. Alia knows from speaking to the customers that there is demand for such a product

and it would plug a gap in her companys product portfolio and give the company a significant

competitive advantage.

Then, Alia approach the product management division with all her idea, and, to her

surprise, they are very unenthusiastic and reject the idea, stating We always develop our

products in-house in this department it would cost the company far too much to set up the

processes to buy in a product from outside.

Questions.

2. Advise Alia on how to recognize the opportunities in business to enhance the

competitive advantages for the company. Note: sir please give this question answer 300 words with introduction, explanation and conclusion.