Answer the questions (below) based on your prior knowledge about different segmentation methods (e g , demographic, geographic, psychographic lifestyle , benefit based), different targeting strategies (e g undifferentiated and differentiated), as well as Positioning strategies using consumers perceived values and attributes in comparison to the competition Identify and describe all of the segmentation methods that Vans would have at its disposal to determine potential buyers for its new outdoor shoe Identify and describe all the potential targeting strategies that Nike would have at its disposal for its new outdoor shoe Write a positioning proposal statement that would be best suited for this new product launch Make sure it incorporates the four components of a value proposition (target market, offering name or brand, product service category or concept, and unique point of difference benefits)

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Question: Answer the questions (below) based on your prior knowledge about different segmentation methods (e.g., demographic, geographic, psychographic [lifestyle], benefit-based), different targeting strategies (e.g. undifferentiated and

Answer the questions (below) based on your prior knowledge about different segmentation methods (e.g., demographic, geographic, psychographic [lifestyle], benefit-based), different targeting strategies (e.g. undifferentiated and differentiated), as well as Positioning strategies using consumers perceived values and attributes in comparison to the competition.

Identify and describe all of the segmentation methods that Vans would have at its disposal to determine potential buyers for its new outdoor shoe
Identify and describe all the potential targeting strategies that Nike would have at its disposal for its new outdoor shoe.
Write a positioning proposal/statement that would be best suited for this new product launch. Make sure it incorporates the four components of a value proposition (target market, offering name or brand, product/service category or concept, and unique point of difference/benefits).

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