Answer the questions

Creating and Capturing Customer Value Topic Outline/Objectives 1. Define marketing and outline the steps in the marketing process 2. Understanding the Marketplace and Customer Needs 3. Designing a Customer-Driven Marketing Strategy Marketing PRINCIPLES OF 4. Preparing an Integrated Marketing Plan and Programme 5. Building Customer Relationships pyright @ 2010 Pearson Education, Inc. Chapter 1- slide 2 iblishing as Prentice Hall