Question: Answer the Questions please below without copy pasting Mr. Salim, CEO of Realtech Electronics Group LLC, a leading UAE based Consumer Electronics Company involves in

Answer the Questions please below without copy pasting

Answer the Questions please below without copy

Mr. Salim, CEO of Realtech Electronics Group LLC, a leading UAE based Consumer Electronics Company involves in producing and selling multiple fast-moving consumer electronics products such as Television, Smartphones, Laptops, Tabs, Ultra-books, Gaming Devices etc. The past few years witnessed a slow-down in international economic scenario lead to having an impact on UAE economy resulting to a reduction in sales of Realtech Electronics product portfolio. Hence, Mr. Salim decides to revisit the existing product portfolio in order to decide on restructuring the company's product portfolio through plotting BCG (Boston Consulting Group) Matrix. The results would enable Mr. Salim to identify and decide on which products to be kept and which ones to be divested. You need to identify relative market share and assist Mr. Salim to plot a BCG matrix from the following data and make an appropriate strategic direction from several grand strategic options. Realtech Electronics LLC Revenues (AED) Market Growth Your Market | Largest Rival Share (%) Market Share (%) (%) Relative Market Share (%) Products Television 600000 9 27 30 400000 7 17 20 Smartphones Laptops 300000 4 8 20 Tabs 450000 4 20 30 Ultra-Books 600000 6 10 30 Gaming Devices 350000 7 12 30 (i) Plot BCG matrix and identify the positions of different products in the BCG Matrix. Evaluate different grand strategic options available and suggest suitable grand strategic options for different products based on their positions in the BCG Matrix

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