Answer the questions which is given in the screen shot

New Business Models U Using Metrics for Social Networks Toronto-based Sysomos started as a research project at the A comprehensive and spam-free archive, featuring billions University in Toronto in 2006. Today, the company offers of conversations dating back to 2006 social media monitoring and analytics products that give continually updated content from blogs, social networks, corporations, marketers, public relations agencies, and micro-blogging services, wikis, message boards, video advertisers information to support business and strategic sharing sites, and news sources decisions. Through the use of contextual text analytics and Geography and demographic (age, gender, profession) data-mining technology, Sysomos collects billions of social information media conversations from blogs, Twitter, social networks, messages, boards, wikis, and a growing number of major Automated sentiment metrics to assess whether conversa- news sources. Sysomos's technology features the following: tions are positive, negative, or neutral Text analytics identifying key themes, emerging topics, and Sysomos trends www.sysomos.com Measurable metrics about popularity, geographic/demo- Marketwire graphics, and authority www.marketwire.com The ability to drill down into demographics and conversa- Questions tion topics 1. What are the strengths and weaknesses of the metrics The ability to compare reach, share of voice, and brand offered by Sysomos? impact against competitors 2. How can social metrics be used to support ebusiness Sysomos has an impressive customer list that includes strategy? many well-known companies whose logos are prominently 3. Why would a company like Marketwire be interested in displayed on its website. Sysomos? In mid-2010, Sysomos was acquired by Marketwire, whose services include press release distribution, media Sources: www.sysomos.com; www.marketwine.com. contact management, multimedia, media monitoring services, and other related services. Marketwire wanted to integrate Sysomos's social analytics tools into its offerings. New Business Models U Using Metrics for Social Networks Toronto-based Sysomos started as a research project at the A comprehensive and spam-free archive, featuring billions University in Toronto in 2006. Today, the company offers of conversations dating back to 2006 social media monitoring and analytics products that give continually updated content from blogs, social networks, corporations, marketers, public relations agencies, and micro-blogging services, wikis, message boards, video advertisers information to support business and strategic sharing sites, and news sources decisions. Through the use of contextual text analytics and Geography and demographic (age, gender, profession) data-mining technology, Sysomos collects billions of social information media conversations from blogs, Twitter, social networks, messages, boards, wikis, and a growing number of major Automated sentiment metrics to assess whether conversa- news sources. Sysomos's technology features the following: tions are positive, negative, or neutral Text analytics identifying key themes, emerging topics, and Sysomos trends www.sysomos.com Measurable metrics about popularity, geographic/demo- Marketwire graphics, and authority www.marketwire.com The ability to drill down into demographics and conversa- Questions tion topics 1. What are the strengths and weaknesses of the metrics The ability to compare reach, share of voice, and brand offered by Sysomos? impact against competitors 2. How can social metrics be used to support ebusiness Sysomos has an impressive customer list that includes strategy? many well-known companies whose logos are prominently 3. Why would a company like Marketwire be interested in displayed on its website. Sysomos? In mid-2010, Sysomos was acquired by Marketwire, whose services include press release distribution, media Sources: www.sysomos.com; www.marketwine.com. contact management, multimedia, media monitoring services, and other related services. Marketwire wanted to integrate Sysomos's social analytics tools into its offerings