Answer these consumer behavior questions please $1.$How might the process of classical conditioning help advertisers increase the likelihood of consumers remembering and learning about the marketing promotions. Illustrate your answer with examples$\mathrm{.}2.$ What are the different bases for social power and how can they be used by marketers?$3.$What factors influence how much consumers will be influenced by reference groups in their choices of products and brands? Explain. $($Hint: When is reference group strong for brands purchased and when is reference group influence strong for whether you buy the product or not?$)4.$What is the most current theory of how opinion leaders influence consumers? How can opinion leaders be used effectively by marketers?