Question: Answer these questions after reading the case: 1. List and explain two main points that you believe can be a challenge for marketers operating in

Answer these questions after reading the case:

1. List and explain two main points that you believe can be a challenge for marketers operating in the technology market.

2. There are several guidelines in Figure 1-2 that help in overcoming the challenges choose 3 and explain how you can apply it on an existing local brand. Explain Why do you think these 3 points are essential to the success of the brand.

Answer these questions after reading the case: 1.

Understanding High-Tech Branding

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