Answer these questions true or false? $1)$ Business demand ultimately derives from the demand for consumer goods. $2)$ In a straight rebuy, the buyer wants to alter product specifications, prices, terms, or suppliers. $3)$ Nancy Willis works for the LeBray Beverage Company. She helps define product specifications and also provides information for evaluating alternatives. Nancy plays the role of a gatekeeper. $4)$ E$-$procurement has caused the time between order and delivery to increase significantly. $5)$ Government organizations typically require suppliers to submit bids, and normally they award the contract to the lowest bidder. $6)$ Demographic segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product. $7)$ When segmenting by usage rate, markets can be segmented into nonusers, ex$-$users, potential users, first$-$time users, and regular users of a product. $8)$ Using an undifferentiated marketing strategy, a firm decides to target several market segments and designs separate offers for each. $9)$ Product differentiation refers to the way a product is defined by consumers on important attributes$$the place the product occupies in consumers' minds relative to competing products. $10)$ Kia Motors offers a new car model with the same features as other cars in the same segment. However, Kia's model is priced higher than its two main competitors. Kia is following a more$-$for$-$less positioning strategy. $11)$ Unsought products are products that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort. $12)$ The augmented product is the actual product plus the various services and benefits offered with it$,$ such as a warranty, free delivery, installation, and maintenance. $13)$ A product line consists of unrelated products that are sold to diverse customer groups. $14)$ Product mix width refers to the total number of items a company carries within its product lines. $15)$ The strongest brands do not engage customers on a deep, emotional level. $16)$ Companies seldom solicit ideas from customers during the idea generation stage of product development. $17)$ GreenTree Lawn and Garden Products is engaged in marketing strategy development. The first part of the marketing strategy statement created by management should outline the product's planned price, distribution, and marketing budget for the first year. $18)$ GreenTree Lawn and Garden Products is engaged in a review of the sales, costs, and profit projections for some new products to find out whether they satisfy the company's objectives. This activity is called business product development. $19)$ Profits drop during the growth stage of the PLC because per customer promotion costs are high. $20)$ When sales of a product drop during the decline stage of the PLC$,$ a company typically modifies the marketing mix, the product, or the market.