Question: answer this According to your readings, what role does interactivity play in persuasion? O Interactivity facilitates information processing of Web-based content 0 High levels of

answer this

According to your readings, what role does interactivity play in persuasion? O Interactivity facilitates information processing of Web-based content 0 High levels of interactivity are key purchase predictors, and should be integral parts of online advertising campaigns 0 High levels of interactivity lead to higher purchase intent O Interactivity enhances emotional arousal 0 High levels of interactivity lead to greater positive attitudes toward online advertisements

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