Question: answer this for the class intro to marketing: In terms of Concept Testing, it is possible that a particular Concept can have the highest top

answer this for the class intro to marketing: In terms of Concept Testing, it is possible that a particular Concept can have the highest "top box" score, but the combined "top two box" scores for a different concept could be greater resulting in the wiser choice to launch the product with?

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True

False

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