Question: In terms of Concept Testing, it is possible that a particular concept can have the highest top box score, but the combined top two box

In terms of Concept Testing, it is possible that a particular concept can have the
highest "top box" score, but the combined "top two box" scores for a different
concept could be greater resulting in the wiser choice to launch the product with?
True
False
In terms of Concept Testing, it is possible that a particular

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