Answer this question correctly to mark the module complete.

A candle company is writing copy for a new Display ad$.$ They want to use it to influence consideration for their product. What should they do with their creative?

Select the best answer.

Focus on brand attributes or product value proposition

Focus on storytelling around the brand

Include an implicit or explicit call$-$to$-$action $($buy now, buy here, shop here, etc.$)$

Focus on'a specific offer or a product $($upsell$)$