Answer this question fully, in short answer format. type your answer please

Find a company that has used a vertical or horizontal diversification strategy. Do you believe their strategy was successful? Why or why not?

follow the steps:

1-Identify a company that employs either vertical integration or horizontal diversification as a corporate strategy. 2-Explain this company's strategy and how it has been implemented. Provide some background on the decision. 3-Do you think their strategy was/will be successful? Why or why not?

We learned about the different corporate level strategies and the different scopes of related diversification and unrelated diversification in chapter 6 of our reading for this week. Our textbook defines corporate strategy as "an approach for creating value and competitive advantages through participation in a variety of industries and markets" (Dyer 2019). This is when a company proposes involvement in one core industry and then expands into adjacent businesses and markets.

EXAMPLE: Lululemon, a company that specializes in high-quality, comfortable athleisure wear, is an example of this. They announced the release of their "Blissfeel Women's Running Shoe" today. They have already dominated the athleisure wear industry and tested the waters in the running show industry by partnering with APL previously (Athletic Propulsion Labs). They have, however, taken matters into their own hands and implemented a horizontal diversification strategy. This, I believe, will be a successful strategy for Lululemon. Their scientists and experts have created the most comfortable leggings and athleisure I've ever worn, so I'd put my faith in them to launch a new comfortable running shoe. Because they were only released today, it is difficult to predict how successful they will be with this launch. However, I have faith in their company and believe that they will succeed with their decision to diversify horizontally.