Answer this question with respect to the MEDIA SELECTION problem below: Which of the following statements is true?

Group of answer choices

The objective function maximizes 3000(MSA + MSU) + 500(ASA + ASU) + 5000(ESA+ESU)

The objective function is no more than $150

The objective function minimizes 4000MSA + 800ASA among other things.

The objective function maximizes 4000MSA + 800ASA among other things.

1. MEDIA SELECTION PROBLEM: The TTK Company has recently developed a new karaoke machine, and has $150,000 to spend on advertising. The product is to be initially test marketed in the Philadelphia area. The money is to be spent on a TV advertising blitz during one weekend (consisting of Saturday and Sunday) in April. There are three options available on both Saturday and Sunday: morning advertising, afternoon advertising and evening news advertising. A mixture of one- minute TV spots is desired. The goal of the campaign is to maximize the total audience reached, while staying within budget. Ad Type Cost per Ad Morning Ad Afternoon Ad Evening Ad Estimated Audience Reached 3000 500 5000 $4000 $800 $6000 TTK wants to take out at least one ad of each type (morning, afternoon, and evening). There are ten daytime (= morning and afternoon) spots available on both Saturday and Sunday. There are four evening spots available on Saturday. Further, there are only three Sunday evening ad spots available. TTK wants to have at least 3 ads per day, but spend no more than $70,000 on Saturday and no more than $100,000 on Sunday. Define the following decision variables for the problem and answer the questions based upon this information: MSA = number of morning ads on Saturday ASA = number of afternoon ads on Saturday ESA = number of evening ads on Saturday MSU = number of morning ads on Sunday ASU= number of afternoon ads on Sunday ESU = number of evening ads on Sunday