Answer three questions from below. Your total submission should not exceed three pages. Please note you should use 1.5 spacing, 12-point font and one-inch margins on all borders. Do not use any sources other than those that were assigned in class. Make sure you cite and reference your sources!

Answer three (3) questions

1. According to the text, "the expansion strategies specify entering or gaining access to a new market." Select an Expansion of Scope strategy. Define it and show how it can lead to recruiting and retaining additional customers. Select a Market Entry Strategy. Define and show how it is related to the Expansion of Scope Strategy you selected. How does the Market Entry Strategy refine and focus how the organization will recruit and retain additional customers?

2. When it comes to an organizations ability to successfully implement strategy," culture is king." The impact of culture on the successful implementation of strategy should not be underestimated. Define culture and explain why this statement is relevant

3.Define positive sum competition and describe three characteristics of this form of competition that creates value for the customer

4.The Product Life Cycle does not help when evaluating potential strategies do you agree or disagree with the statement explain why.