ANSWER TO BE PROVIDED USING THE CASE STUDY METHOD FORMAT ONLY.......

**Write a case analysis for Case Study: PepsiCo: The Launch of Organic Gatorade**

Begin your case analysis by providing a succinct problem statement. Address the following set of questions in your analysis:

1. What is the nature of competition in the soft drink market? Identify competitors and their competitive advantage. What is the first-mover advantage? What are the risks involved in this strategy?

2. Why do consumers buy Gatorade and sports drink? What are the emerging trends in the market? What is a functional drink?

3. Is organic food healthier? Why does this matter in the context of this case?

4. Why do consumers fail to follow through on their good intentions with respect to diets and money?

5. Is it moral for Marketers to nudge consumers? If it is not moral, what is the preferred alternative?

6. Should PepsiCo launch organic Gatorade? Explain your strategy recommendations and alternatives.

Case analysis AND ANSWER SHOULD INCLUDE THE FOLLOWING ELEMENTS.....

~ Problem statement Situation analysis (current status)

~ Company objectives, background, and forecast

~ Company fit in the environment: internal and external factors (SWOT with implications)

~ Market analysis Segmentation analysis

~ Competition analysis

~ Financial analysis

~ Case keys

~ Analysis of alternative solutions (pros and cons of each plus quantitative assessment and key uncertainties)

~ Recommendation(s)

~ Action plan