Answer True or False for the following: 1. With intensive distribution, manufacturers are usually very careful in their selection of responsible retailers who sell their products, 2. Information gleaned from an assessment of competition helps companies plan their own marketing strategies. 3. Firm's must consider the product's stage in the life cycle, its importance to the firm's portfolio, the competitor's intentions and resources, the product's price and quality sensitivity, when responding to a competitors price change. 4. The ideal price for any product or service is one that is acceptable to both the buyer and the seller (perceived value) 5. In order to successfully market itself, every business needs to focus 20. what's special and different about their product/service offering. 6. A benefit of doing a Situational Analysis (S.W.O.T) is that it fosters collaboration among managers of different functional areas. 7. In order for a S.W.O.T analysis to be effective, one should examine issues from a competitors' perspective. 8. t is important to separate internal issues from external issues when doing a SWOT analysis