ANSWER TRUE OR FALSE FOR THE FOLLOWING STATEMENTS

14. The difference between the term business plan and action plan as descriptors of implementation strategies is that business plan is strategic and action plan is tactical.

15. A matrix structure is a whimsical organizational structure that permits strategic managers to demonstrate creative alignments of authority and responsibility in an organization.

16. Strategic managers must decide if the organizations culture will contribute to the accomplishment of the strategy or must change over time.

17. The primary value of the Balanced Scorecard approach is to focus the health care organization on those aspects of its operations that most directly impact the accomplishment of its strategies.

18. A brand represents three things: what an organization offers to the market, what an organization does, and what an organization is.

19. An attractive location for a health care provider offers convenient proximity to patients homes and work.

20. After-service includes follow-up (both clinical and marketing), billing, and follow-on activities.

21. Divisional structures are common in organizations that have grown through diversification, vertical integration, and aggressive market or product development.