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Chapter 1 Review Questions 1. Why does everything start with customers? Or is it only marketing that starts with customers? 2; What are the key'parts of a marketing plan? 3. What is the relationship between social responsibility. sustainability, service-dominant logic, and the global business environment? How does the concept of metrics t? Chapter 2 Review Questions 1. What factors in the external environment are affecting the "Big Three" U.S. automobile manufacturers? 2. What are some examples of Walmart's strengths? 3. Suppose you work for a major hotel chain. Using Porter's ve forces model, explain what you need to consider with regard to each force. Activities 1.5 Activity #3 3. Think about the last time you dined at McDonald's. Evaluate your experience using the personal value equation. ' 2.6 Activity #1 Outline a strategic plan for yourself to begin planning for a job after graduation. include your value proposition, targeted organizations, objectives, strategies, and the internal and external factors that may affect your plans