Chapter 1 Review Questions 1. Why does everything start with customers? Or is it only marketing that starts with customers? 2. What are the key parts of a marketing plan? 3. What is the relationship between social responsibility, sustainability, service-dominant logic, and the global business environment? How does the concept of metrics fit? Chapter 2 Review Questions 1. What factors in the external environment are affecting the "Big Three" U.S. automobile manufacturers? 2. What are some examples of Walmart's strengths? 3. Suppose you work for a major hotel chain. Using Porter's five forces model, explain what you need to consider with regard to each force. Activities 1.5 Activity #3 3. Think about the last time you dined at Mcdonald's. Evaluate your experience using the personal value equation. 2.6 Activity #1 Outline a strategic plan for yourself to begin planning for a job after graduation. Include your value proposition, targeted organizations, objectives, strategies, and the internal and external factors that may affect your plans