ANSWERS SHOULD BE BETWEEN 40-50 WORDS FOR EACH QUESTION. 40-50 WORDS/QUESTION

1. After the corona pandemic, individuals who regularly exercise are much more likely to exercise at home than go to crowded gym centres. It is your job to use social data such as facebook to identify possible new potential customers who are likely to buy home gym equipment so that you can target them with brochures. What type of facebook and other social media data, e.g. pictures, comments, replies, tells you that an individual does not yet have a home gym but is highly likely and can afford to spend around 10 thousand tl(turkish lira) on home gym equipment ?
2. What day and hour of the week is the best time to send an advertisement to individuals mobile phones for a spray that removes dirt and stains from clothing in a minute ? Why ?
3. What is ubiquity ? For whom is internet banking/online education (pick one or the other) still not ubiquitous ?
4. What is the difference between marketplace and marketspace ? Which products do you think will never be sold in large numbers in the marketspace and instead will largely stay in the marketplace ? What type of customers find marketplace shopping costly or difficult to do because of lack of time or energy or car or any other factor ?
5. Give examples of market entry costs for a bookshop created before internet and give examples of market entry costs for an internet-based bookshop.
6. Due to corona virus, consumers are buying anything that can act as a disinfectant, e.g. soap, vodka, eau de cologne, dettol, bleach, etc. In such a context, describe and give an example of information richness and describe and give an example of information density.
7. Describe the difference between price discrimination and dynamic pricing, giving an example for each.
8. Describe, and give an example of, a) information richness and b) information density from tourism and travel industry.
9. Describe and give an example of personalization from baby food industry.
10. Describe and give an example of customization from footwear industry.
11. Describe and give an example of how internet helps reduce, information asymmetry.
12. Describe disintermediation. Explain channel conflict in the car industry.
13. Briefly describe four internet business models with a sentence each.
14. Discuss the advantages and disadvantages of pure play ecommerce.
15. Discuss the advantages and disadvantages of click and mortar ecommerce.
16. Describe clickstream tracking or in other words web site visitor tracking and explain how it can support personalization.
17. Describe behavioural targeting and explain how clickstream tracking can support behavioural targeting.
18. What would be probably the five most asked (but rarely properly answered by hotel staff) questions that tourists may like an answer for in the Frequently Asked Questions part of your hotels web site in North Cyprus.
19. Explain collaborative filtering with an example.
20. Describe EDI and how it helps B2B commerce.
21. Describe the advantages and disadvantages of a private industrial network.
22. Describe wisdom of crowds with an example.
23. Describe crowdsourcing with an example.
24. Describe prediction markets with an example.
25. Describe what type of products are ideal for long tail marketing and why.
26. Explain the benefits and risks of using cloud storage.
27. Explain the benefits and risks of using SaaS to analyse your data.
28. Explain business process, giving an example from hotel industry.
29. Explain business model, giving an example from restaurant industry.
30. Explain customer intimacy giving an example from hotel industry.
31. Explain supplier intimacy giving an example from hotel industry.
32. A gathering of scientists organized by the National Institute of Health in the USA has concluded that according to latest research there is now concensus that mobile phones cause some cancers and tumours. What kind of information will be produced from this data by a) investors buying or selling shares in the stock market, and b) Apples top mgmt making 5 to 10 year plans on future products ?
33. Explain what TPS systems do and give an example of Singapore Airlines TPS data about human resources for flight from Singapore to Newark International (near New York, USA).
34. Explain what TPS systems do and give an example of Singapore Airlines TPS data about production/operations for flight from Singapore to Newark International (near New York, USA).
35. Explain what TPS systems do and give an example of Singapore Airlines TPS data about marketing/sales for flight from Singapore to Newark International (near New York, USA).
36. Explain what TPS systems do and give an example of Singapore Airlines TPS data about finance/accounting for flight from Singapore to Newark International (near New York, USA).
37. Explain what MIS systems do and give an example of Singapore Airlines MIS document for the month of April about human resources for twice a week flights from Singapore to Newark International (near New York, USA).
38. Explain what MIS systems do and give an example of Singapore Airlines MIS document for the month of April about production/operations for flights from Singapore to Newark International (near New York, USA).
39. Explain what MIS systems do and give an example of Singapore Airlines MIS document for the month of April about finance/accounting for flights from Singapore to Newark International (near New York, USA).
40. Explain what MIS systems do and give an example of Singapore Airlines MIS document for the month of April about marketing/sales for flights from Singapore to Newark International (near New York, USA).
41. Explain what DSS systems do and give an example of Singapore Airlines DSS decision for the month of May about human resources for flights from Singapore to Newark International (near New York, USA), which is the worlds longest non-stop flight.
42. Explain what DSS systems do and give an example of Singapore Airlines DSS decision for the month of May about production/operations for flights from Singapore to Newark International (near New York, USA), which is the worlds longest non-stop flight.
43. Explain what DSS systems do and give an example of Singapore Airlines DSS decision for the month of May about finance/accounting for flights from Singapore to Newark International (near New York, USA), which is the worlds longest non-stop flight.
44. Explain what DSS systems do and give an example of Singapore Airlines DSS decision for the month of May about marketing/sales for flights from Singapore to Newark International (near New York, USA), which is the worlds longest non-stop flight.
45. Explain what ESS systems do and give an example of Singapore Airlines ESS decision about flights from Singapore to east coast of USA.
46. Give examples of external data that Singapore Airlines marketing/sales DSS would need and explain for which decision the sales department director would need such external data.
47. Give examples of external data that Singapore Airlines production/operations DSS would need and explain for which decision the operations department director would need such external data.
48. Give examples of external data that Singapore Airlines human resources DSS would need and explain for which decision the human resources department director would need such external data.
49. Give examples of external data that Singapore Airlines ESS would need and explain for which decision such external data would be needed for.
50. The Singapore Airlines human resources manager needs to assign duties to each pilot and cabin crew member for the next two weeks. What kind of data does the hr manager need to get from marketing and sales department ?
51. The Singapore Airlines human resources manager needs to assign the right pilots and cabin crew to the right flights for the next two weeks. What kind of data does the human resources manager need to get from flight operations/logistics department ?
52. Due to high demand from customers and already bookedup flights, the Singapore Airlines marketing and sales manager decided to create 5 additional flights to North America and needs to finalize the day and the time for each flight. To do this they need to use the ERP system to collect relevant data from all departments, including the human resources department. What kind of data would they need from the human resources department ?
53. Due to high demand from customers and already bookedup flights, the Singapore Airlines marketing and sales manager decided to create 5 additional flights to North America and needs to finalize the day and the time for each flight. To do this they need to use the ERP system to collect relevant data from all departments, including the operations/logistics/servicing department. What kind of data would they need from operations department ?
54. Singapore Airlines extranet enables their suppliers to connect to the airlines information systems to obtain data they need. What type of data would the catering supplier needs from them for the next three days ?
55. Using Porters framework, discuss with an example how Singapore Airlines may increase its competitiveness against other airlines by working with superior suppliers. Think of a flight product or service which is important for customer satisfaction.
56. Using Porters framework, discuss from which industries airlines stole customers by providing night flights with VIP bed and airline waiting lounges with luxury private suites with showers, massage, and catering services.
57. Which industry is easier to enter ? Airlines or mobile phones ? Discuss in five or six sentences.
58. Explain best practice with an example from airports or airlines.
59. Explain benchmarking with an example from airports or airlines.
60. Explain the benefits of an airline forming a synergy with one or more other companies with an example.