Anthony Tan and Tan Hooi Ling upon the idea of building a ride-hailing company, Grab while pursuing MBA at Harvard Business School. grab was initially conceived as a college project and had bagged US$ 25,000 in prize money from the pitch contest organized by the school. Asian countries' transportation sector faced. Moreover, rolling out ride-hailing services in the region would give them a first-mover advantage. Bringing together their knowledge of business administration and general management, the two started jotting down a business plan and built the application with the prize money they won from the pitch contest.

After sleepless nights and countless brainstorming sessions. Anthony and Tan rolled out GrabTaxi in 2012 in Malaysia-just a year before Uber launched its ride-hailing service in Singapore and two years after GoJek in Indonesia.

Mind mapping Grab's 10 Years milestone from 2012 to 2012.

The highly dynamic market environment is not only a challenge but also an opportunity for enterprises. Describe the challenges faced by the fast-growing enterprise in the internet industry GRAB during this pandemic Covid-19. How does GRAB cope with these environmental changes and turn them into opportunities?

Question
Comment on the performance of Grab Holdings Ltd by referring to the stock performance graph below, and explain why Grab experiences poor performance on the stock market? (You may also refer to Grab Holdings Ltd's official website:

Question
In your opinion, which of the strategies/ ideas by the founder of Grab, Anthony Tan and Tan Hooi Ling can be employed in your business plan (that you presented in your group project). (10 m)