Question: Anu is trying to understand the cost - benefit analysis that customers make prior to buying his firm's products. Specifically, he wants to know why

Anu is trying to understand the cost-benefit analysis that customers make prior to buying his firm's products. Specifically, he wants to know why a customer would pick his firm's product over the products of his competitors. Anu is evaluating ________.
customer satisfaction
customer relationship management
product satisfaction
customer engagement
customer-perceived value

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