Question: Concepts ( 2 4 W ) Anu is trying to understand the cost - benefit analysis that customers make prior to buying his firm's products.

Concepts

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Anu is trying to understand the cost

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benefit analysis that customers make prior to buying his firm's products. Specifically, he wants to know why a customer would pick his firm's product over the products of his competitors. Anu is evaluating A

.

product satisfaction B

.

customer satisfaction C

.

customer

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perceived value D

.

customer engagement E

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customer relationship management

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