Question: Anupam started a computer software company. He is creating the value proposition for his company. He has identified the value his company's products will bring

Anupam started a computer software company. He is creating the value proposition for his company. He has identified the value his company's products will bring to the customer. Next, he should

____.

.

identify the customer benefits

.

link the benefits to the value offering

.

create a visual element

.

differentiate and position his company

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