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. 14 Which item below contained the decisions and actions faced by managern during the new product development process Select one: @ a. Introduction, growth, maturity and decline bnew to the world, new to the company, new to the product line and product modifications c. none of the above d. need recognition, information search, alternative evaluation, choice and post purchase c. innovators, early adopters, early majority, late majority and laggards 15 Which group of consumers in Amite would most likely be the first in town to try Kale (Amite is a town of 9,000 about 25 miles north of Hammond) Select one: a. The early majority b. Early Adoptera c. Laggards d innovators Late Majority - 16 wered Samsung offers many different models of TV, from a 38 inch which sells for $159 to a 70 inch that sells for $4.000. The different sizes and models of TVs make up Samsung's of TVS. of 2 Select one: a existing inventory b. product positioning c product mix d. product line marketing mix 17 The classification of convenience shopping and specialty goods is based upon Select one: what type of store tells the product b. the target market size c. the use of the product by a business, or by consumers d. how the buyer shops for the good, in terms of how much effort they are willing to make e whether a product is durable or consumable 18 Brands such as Community Coffee Honda, Red Bull John Deere. Smith and Wetton, HP and Kleinpeter (Dairy) are referred to as brands, because they carry the name of the company that makes them Select one . manufacturers b private cindividual d. dealer corporate 19 SAKS 5th Ave has a store in new Orleans in Canal Place it is SAKS only store between Birmingham and Houston to the only store in Louisiana where one can buy Dior, Prada, Tori Burch Burberry and other designer brands which level of intensity of distribution do these brands use? estion Select one selective b. dual exclusive di intensive 21 at of 3 8_MRKT303_04F Franchising, as a type of retail ownership: newered Select one: a has not worked for service industries such as hotels, health clubs/gyms, hair salons or home cleaning service. b. has been successful across many retail industries. c. has been very popular with the quick serve restaurant industry, but has had very limited success outside of fast-food. d. allows the franchisee (franchise owner) to be very creative with marketing strategy and ideas (products, pricing, promotion) to make each location different, e Planet fitness question en 22 answered Sara, an accounting graduate from SLU works for a CPA firm in Mandeville. Sara enjoys running as an activity, and has begin signing up for runs such as the Atlanta Marathon, and wants someday to run in the Boston Marathon. Sara has tried several running shoes, but likes the New Balance FuelCell TC best. When she needs a new pair of shoes, she orders another pair of this model. She has now been through 7 pairs of the New Balance FuelCell TC. For Sara, the purchase of this shoe is a it of 2 question Select one: a. convenience good b. emergency good shopping good d. specialty good on 23 Sanderson Farma Poultry a major processor of chicken in the US has a plant in Hammond which processes thousands of chickens 23 wered Sanderson Farms Poultry, a major processor of chicken in the US has a plant in Hammond which processes thousands of chickens daily which it sells by the truckload. But most consumers want to buy several pieces of chicken or less. The difference between what customers want to buy and what manufacturers want to sell is referred to as a channel issue handled by retailers such as Chic FilA McDonalds, Popeyes and other restaurants of a Select one: a. mass customization b. contact efficiency c discrepancy of quantity d. specialization of labor e economies of scale 24 wered During its first 15 years in business, Amazon used Fed and UPS to supply distribution and delivery of their products. In the past 5 years, Amazon has invested billions of dollars into trucks, delivery vans and airplanes, which they own and operate for both supply chain needs and distribution. Amazon has a portion of their delivery service. of 2 estion Select one: a. hired a 3rd party logistics firm to handle b. Insourced c. outsourced d. integrated 25 . is a retail business in which the operator if granted the rights to sell a product/service under the brand name of a larger supporting organization estion Select one: a coop b. Chain c. Franchise d. independent 26 wered Logistics and transportation play important roles in both supply chain management and distribution channels. The logistics and transportation industries are important to the economy of Louisiana as compared to our neighboring states. Louisiana also plays a major role in the petrochemical supply chain, as a source of plastics and chemicals which are shipped globally. Why is this the case? of 3 Jestion Select one: a. The low fuel tax in the state. b. the low rate of lawsuits against the trucking industry, and the low price of insurance c. the production of timber and paper which have to be shipped to other markets d. the low cost of petroleum here. e. The location of the Mississippi River and the Ports and plants on the river. 27 swered of 2 Samsung makes cell phones, but makes many other appliances such as refrigerators, vacum cleaners and TVs. All of the various products Samsung manufactures makes up Samsung's: uestion Select one: . a. product line b. family of products c. product mix d. brand assortment 28 Based upon the article we read, Coke Takes On LaCroix, what was the central point of the article? wered of 3 question Select one: a. Coke underestimated the competitive position and loyal following of the smaller Le Croix b. Coke was too late with their entry in the sparkling water market, as many other new brands had established brand loyal followings c. LaCroix was crushed by Coke's marketing power and muscle d. Things got tougher for LaCroix as the Sparkling water industry in the US grew, due to the new entrants that offered competition to La Croix e. Coke was talong a big risk entering a market they knew nothing about 29 wered The Ch 13 homework was a podcast from National Public Radio entitled "The Race to Make Ventilators' Which big firms supply chain department contacted Twin Cities Die Casting to bring Twin Cities into the ventilator supply chain? fa ration Select one: a. Medline (a large maker of ventilators) b. A General Motors Supply Chain team member C. A person from the White House Staff d. McKesson Health (a large medical equipment distributor) e. A staff member of the CDC (Center for Disease Control) 30 wered For the first 75 years of its existence, Southeastern owned and operated cafeteria's to feed students on campus. Beginning about 10 years ago with the building of the new student union, a firm named Arimark became the a supplier of food service on campus. Arimark is a supplier to SLU. In this case SLU has the food service operation f2 estion Select one: a outsourced b. integrated c. hired a 3rd party logistics provider to handle d. insourced Previous page Next page Jump to. 73 Recorded Lecture SUPPLY CHAIN & CHANNELS Ch 15 Topic Outline MARKETING COMMUNICATIONS Return to: Ch 13 SUPPLY C... This course Kalb 31 wered Profits are highest in which stage of the Product Life Cycle? Select one: of 3 estion a. Decline b. Growth c. Maturity d. Introductory 32 Based upon the NPR podcast "The Race To Make Ventillors", who was ask to make what part? wered of 2 ention Select one: a. Hospital Supply of America was asked to make Ventilators for the Center of Disease Control b. Twin city Dies of Minneapolis was ask to make pistons for Ventech of Seattle. c. Ford motor company was ask to make pumps for Healthtech Ventilators d. General Motors was ask to make ventilator motors for General electrics Health Care Mfg Unit, 33 swered Southeastern used to own and operate a cafeteria on campus. About 15 years ago the hired a company named Arramark that specialized in food service operations, to come in and take over the cafeteria and all of the food and beverage sales on campus including "The Store in the College of Business. Which trend in Supply Chain Management does this example represent? of 2 estion Select one: a. outsourcing b. offshoring or global supply chain management c. supply chain integration d. strategic supply partnering 34 Everything, both favorable and unfavorable a person receives in an exchange is a: 34 wered Everything, both favorable and unfavorable a person receives in an exchange is a: 12 Select one: a brand stion b. warranty c. product d. service e, invoice 35 wered 3 estion Straight Talk, Great Value, Sam's Choice, Equate, Mainstays, or Roy, Special Kitty, Parent's Choice are brands owned by Walmart which would make them: Select one: a. Individual brands b. family brands c. manufacturer's brands d. provate brands 36 wered The components of a Marketing Strategy are of 2 uestion . Select one: a profitability goals and cost estimates b. A target market and a marketing mix C. SWOT analysis d Product, place, promotion and price e. A marketing objective and a business strategy According to the same article "Coke Takes On LaCroix' in what stage of the Product life cycle is the US sparkling water industry 37 wered 13 estion Select one: a decline b. maturity c. growth d. introductory 38 is a name, term, symbol, design or combination of these which identifies a seller's product from its competitors. wered 13 Select one: a. Incorporation registration b. brand estion c. label d. patent e.jingle 39 wered Last year before Burger King began selling the impossible Burger (veggie burger) nationwide, they sold the product in Burger king stores in St. Louis, Missouri for 2 months. Customers in St. Louis didn't know they were the only city in the US where the product was being sold. This action by Burger King in St. Louis represents which stage in the new product development process? 13 stion Select one: a business analysis b. test marketing c. development d. commercialization e new product strategy