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. Participate in Article Discussion 1: Almquist, E., Senior, J., & Bloch, N. (2016). The elements of value (cover story). Harvard Business Review, 94(9), 47-53. You need to capture the article's main points and discuss them lucidly, in a well-developed fashion. Students will be evaluated on the quality of participation based on relevancy, insight, evidence, and preparation of the material. . Your article discussion (20 points) should include: . Brief overview of the article (10 points) . the main theme of the article . the main concepts discussed in the article . the key points/facts presented in the article . the conclusions/recommendations stated in the article . Demonstrate your understanding of the concepts through an analysis of the article focusing on the week's course topic. (5 points) . How the information in the article can influence your marketing strategy formation. (5 points)