Any help would be appreciated. Just do your best or as many you know. Thank you!

Answer all questions 1. Assume you are a marketing consultant appointed by INTI University, propose a marketing communication campaign plan for a new program of business cluster called Bachelor of Digital Marketing and Data Analytics. (20 marks) 2. The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and holistic marketing concept. Evaluate the advantages and disadvantages of each concept. Which concept do you believe is the most effective? Why? (10 marks) 3. Critics of Nike often complain that its shoes cost almost nothing to make, yet they are priced so high. Identify the elements of providing and communicating value that add to Nike's cost structure and result in the high price of Nike shoes. (15 marks) Over the past three years, skincare products retailer E&E has realized that it is losing sales to competitors who sell products online. E&E has always cultivated an exclusive upscale image, and the management feels that shifting to the online route will only harm the brand image and sales in the long run. How can E&E encourage customers to frequent its stores? (20 marks) 5. Evaluate the roles and influences of the marketing environment to an automobile company in Malaysia with relevant examples. (20 marks) 6. Choose a product that you are familiar with. Evaluate the bases of market positioning being used for the chosen product. Based on your findings, recommend an appropriate base of market positioning for the chosen product to enhance its image in the perspective target market. (15 marks) (TOTAL: 100 MARKS)