Week 2 assignment Mission statements and Objectives Question 1. From chapter 1, we learned three criteria for good mission statements. Good examples of mission statements should 1) define business area, 2) define how a firm will compete in those business, 3) define core values. Considering the three criteria, explain why each of the following mission statements is a good or a bad mission statement. (10 points, 5 points each) (** You have to decide if each mission is good or bad and explain why.) Coca-Cola's Current Mission Statement (paraphrased): Our mission is to refresh the world in mind, body, and spirit; to inspire everyone with optimism and happiness through our brands and actions, and to make a positive difference in people's lives. PepsiCo (paraphrased). We aspire to make PepsiCo the world's premier consumer products company focused on convenient foods and beverages We seek to produce healthy financial rewards for investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate And in everything we do, we strive to act with honesty, openness, fairness and integrity Question 2. The good objectives of a firm should be specific measurable (usually including monetary amounts numbers percentages ratios and time). and attainable targets a firm can use to evaluate the extent to which it is realizing its mission Rewrite each of the following objectives to make them more helpful in guiding a firm's strategic management process (10 points, 25 points each). a. We will introduce five new dru b. We will understand our customer's needs c. Almost all of our products will be delivered on time. d. The number of defects in our products will fall Instructions Your paper should be 1-2 pages not counting reference list page appendices figures or tables Your assignment should be completed In Times New Roman 12-point font double-spaced with the appropriate header page numbers, one-Inch margins and meet all other requirements of APA Stylebook Please use appropriate scholarly or professional references formatted in the most current APA format if applicable Please submit this assignment by clicking this section title Week 2 assignment Mission statements and Objectives and then attaching your file by 11 59PM ET on Friday (January 21) Rain.. 4:50 PM 1/21/2022