Apollo Bay Key Performance Indlicators $($KPIs$)$

KPI objective

KPI measure

$1$ Increase the investment in the digital platform

Increase capital expenditure in digital platform to $10\%$ of actual sales in the current year

$2$ Achieve strong margins

Gross margin of $50\%$ for the store

$3$ Increase customer satisfaction

Reduce customer complaints by $25\%$ each quarter

$4$ Achieve a positive variance to budget

EBIT actual$-$to$-$budget variance to be positive each quarter

evaluate the appropriateness for $4$ KPIs that have been drafted and provide $1$ evaluation point for each KPI