Apollo Bay Key Performance Indlicators $($KPIs$)$ KPI objective KPI measure $1$ Increase the investment in the digital platform Increase capital expenditure in digital platform to $10\%$ of actual sales in the current year $2$ Achieve strong margins Gross margin of $50\%$ for the store $3$ Increase customer satisfaction Reduce customer complaints by $25\%$ each quarter $4$ Achieve a positive variance to budget EBIT actual$-$to$-$budget variance to be positive each quarter evaluate the appropriateness for $4$ KPIs that have been drafted and provide $1$ evaluation point for each KPI