Appendix A UX and CX - for coffee and tea drinkers Find a way of making a tea and coffee machines more interesting. Rather than just having a coffee machine which will make a cappuccino, tea or latte at the press of a button, what if you could ask it to play your favourite song while adding mint, chilli or caramel to the coffee. The machine could even display different lights or mimic a game as the coffee is being made. An app to interact with the beverage maker and improve the customer experience? A new feature of the machine to enhance customer ease of use? Success criteria include: 1. Ideation - How innovative and creative is the solution? 2. Feasibility - How feasible is the solution for implementation? 3. Customer centric - How well does the solution meet the needs of the end user (UX)? 4. Expandability - What is the potential for the idea to become a business? From an analytics perspective, consider what can be inferred from public and proprietary third party datasets? To develop this design, there is a need to nominate a persona. For example, this is the persona of Melanie: - 30