APPENDIX Task 1 Strategy How When Who Is Change - What /Tactics Evaluated Evaluation Is Responsible adjust Records To Be Done For Monitoring during Complied Or Overseeing campaign? And How The When? Kept/Stored Evaluation Promotion Loyalty card . Keep a tally Daily and Manager Keep in a of uses added up at Report folder end of each and keep a month spreadsheet showing daily/weekly numbers Coupon/prom . Set an Evaluate at Manger Keep in a o code acceptable end of Report folder return rate advertising and keep a (usually period spreadsheet 15% or showing more) daily/weekly . Keep count numbers of how many coupons are returned /used by customers Giveaways . Requests On -going Travel agents Manager to for during to keep a keep a record giveaways giveaway record and of total . Sightings of period and for once a week numbers for items given 2 month pass it on to the what given , . Comments afterwards manager what seen by clients and what requested during and for 2 months after the TTM_Marketing Strategy Assessment Ill_v2 Page B