Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Apples success is largely attributed to _____________. Explain.

a. repositioning product mixes

b. simple product line assortment

c. cannibalization

d. channel disintermediation

e. demarketing international brands

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