You have been working with a mid-level analytics agency, as a web analyst. One of your client has been using Google Analytics, mainly to save on money, but now that the business is growing they have asked   a list of Google Analytics' limitations and explore the tools such as https://www.hotjar.com/ and https://www.clicdata.com/

What limitations of Google Analytics you would share with them and would you recommend them to go beyond Google Analytics?

Answer rating: 100% (QA)

As a web analyst there are several limitations of Google Analytics that you can share with your clie... View the full answer