Question: Apple Computer, Inc. was founded on April 1 , 1 9 7 6 , by college dropouts Steve Jobs and Steve Wozniak, who brought to

Apple Computer, Inc. was founded on April

1, 1976,

by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing the way people viewed computers. Apple achieved success by providing customers with products that meet

/

exceed expectations, good customer service, convenient locations, and an online presence. Which of the following strategies is used by Apple to achieve sustainable competitive advantage?

Question

13

options:

Service excellence

Marketing excellence

Product excellence

Multiple sources of advantage

Operational excellence

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