Question: Apple computers pretty do pretty much the same things as any other computers do. However, people are willing to pay more because they are not

Apple computers pretty do pretty much the same things as any other computers do. However, people are willing to pay more because they are not just buying a computer, they are buying an Apple. This power to charge a premium in the marketplace is best described as Select one: a. Competitive Advantage b. Economic Rent c. Brand Equity od Marketisha

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