Question: Apple employees were once rumoured to be working on developing an electric car, but it appears they are now working on developing self-driving car software.

Apple employees were once rumoured to be working on developing an electric car, but it appears they are now working on developing self-driving car software. Imagine you are working for Apple and need to research what customers want in relation to this software. Develop a research plan for Apple. Would the research change once the produce launches?

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