Question: Apple, Facebook, Coca - Cola, Microsoft, Wal - Mart, Pfizer, Google. Given the introduction to marketing research presented here, rank the companies based on how

Apple, Facebook, Coca

-

Cola, Microsoft, Wal

-

Mart, Pfizer, Google. Given the introduction to marketing research presented here, rank the companies based on how important you believe marketing research is to each

s success. What do you think is each firm

s operating orientation?

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