Apple Inc. case study

Scenario $1$: Large vs$.$ Small Teams

KOI

In addition to their flagship phpducts like the iPhone and Mac, Apple also invests in smaller$-$scale projects like the HomePod Mini and AirTags. The larger teams benefit from vast resources and expertise, enabling them to develop complex products and maintain market leadership. In contrast, smaller teams can quickly adapt to emerging trends and create innovative solutions for niche markets.

Scenario $2$: Formalized Innovation Process

Apple's formalised innovation process includes aspects like the Apple New Product Process $($ANPP$)$ and designs thinking methodologies. This formalisation has contributed to Apple's strong brand and product consistency. However, it may also cause some employees to feel limited in their creative freedom or hinder the exploration of unconventional ideas due to a highly structured approach.